Pick one platform. Name your freebie and your offer. Then work down the build steps. Everything saves on this device.
Pick every platform you'll send people from. At least one stays selected.
One job per email. Write your subject line and the single thing the email should do.
The first person through your funnel should be you. Run every step before you turn it on.
Not the entire funnel. Find the one step that's breaking and fix that. Start with what you're seeing.
Enter one period's counts (a week or a month). If you post on several platforms, add their numbers together. The step rates show where people drop off. Judge each rate against your own earlier numbers, since typical rates differ a lot by niche and audience.